Eric has over 12 years' experience in digital communication and marketing. With a business management degree from the Ecole Supérieure de Gestion in Paris, he worked for the Publicis and Dentsu Aegis Media groups before creating his own agency. His career has led him to work for many major accounts across multiple sectors, including e-commerce (Monoprix.fr, Camif.fr, Showroomprive.com, Bwin.fr), consumer mass market (Mondelez, L'Oreal), luxury (Jaeger-LeCoultre, Cartier, Lancome, Hermès), automotive (Citroen, Peugeot) and media (M6, Mondadori, Paramount).
Today he manages the agency's Digital division, to which he brings his expertise in the creation of digital multi-screen ecosystems. He focusses on conversion marketing (ROI), user experience (UX), design (Responsive design), development (Sites and Apps) and search engine optimization (SEO - ASO).
An avid football fan, Eric's conviction is that nothing will be achieved without a united team heading toward the same goal, and that each victory should be celebrated before the next match.
Partner - Digital
Cecilia has 15 years' experience in brand strategy, industry trends and innovation with a broad range of clients, such as Heineken, Renault and McDonald's. Today she is the agency's strategy and development leader, and runs the blackbox bureau, which is dedicated to research and innovation projects. A graduate of the Sorbonne CELSA School of Journalism in Paris, since 2008 she has been teaching there, in a subject that means constantly renewing and questioning herself.
A foodie, both clients and the agency benefit from her passion, as she shares with us the best eating spots she discovers.
Partner - Strategy and Development
Over the last 25 years, Ruta has criss-crossed Europe. After starting with Peter Schmidt in Hamburg, she worked with Dragon Rouge then Landor Paris, before taking the creative lead for Designboard in Brussels. Back in France, she contributed to the Hinsdale relaunch before joining blackandgold. This multicultural career path has built up a strong expertise in international brands, from Milka to Coca-Cola.
Rational and inspired, Ruta bases her approach to creative excellence on an imperative of strong content. As a dance and modern art enthusiast, she likes to dive into the effervescence of Berlin every year to recharge her batteries.
Partner - Creative