The Challenge
Huiyuan is one of the most successful fruit juice makers in China. Already present in the off-trade channels, they decided to enlarge their business opportunities by leveraging their brand awareness and expertise, and launching a completely new range of premium juices specifically designed for the restaurant channel.

Our Brand Idea
Whereas the off-trade pack emphasises the place where the fruits come from to evoke freshness, the on-trade pack magnifies the moment of consumption. It features a lively, vivid outdoor scene, as if the juice had just been pressed, keeping freshness and genuineness at the heart of the Brand.

The Result
The new product line contributed to trade-up the brand image of the whole range and increase sales.