Change perceptions and develop new habits
Ovaltine was considered more as a chocolate drink than a healthy breakfast to get the day off to a good start. To further engage consumers and create new habits, the packaging needed to evolve.
Our Brand Idea
Simplify the text of the facing, by focusing on the key essential information (moment of consumption and distinctive major ingredients) supported by visual cues and stronger branding.
Greater visibility on shelves contributed to significantly improving sales.