Build category leadership and user proximi
Supor is the first cookware brand in China, and the second worldwide. The brand needed to assert its leading position at the point of sales, by imposing strong new category codes and ensuring a consistent deployment throughout its entire range of products.
Our Brand Idea
In this process, brand attribution and product superiority were the essential dimensions to be reinforced. Super-graphics and icon systems were first developed from this perspective. Pushing further the idea of “smart thinking for smooth living,” lifestyle touches were highlighted to represent the products and the addition of everyday expressions, further enhancing the final benefits.
The first phase was finalised in 2010. The new packaging system was soon copied by competitors. The second phase was engaged in 2014 to stay ahead of the game.