Dr Scholl

Dr Scholl
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The Challenge
For a long time, Dr. Scholl’s had been the only foot care brand in China, a market where reflexology and other wellness practices are part of the culture. Observing the brand’s success, more market players arrived. This pushed Dr. Scholl’s to create a differentiation to maintain its leading position.


Our Brand Idea
The differentiation was inspired by cosmetics design codes, with softened colors defining a new segmentation, lifestyle-illustration icons enhancing the product benefits, and elegant golden frames enlightening the ingredient descriptions. With these changes, Dr. Scholl’s was perceived as a personal care brand.


The Result
Research confirmed the evolution of the brand image toward quality, lifestyle and trendiness, helping to attract new consumers and increase sales.

Packaging Design Packaging localization
 
Migrate towards a more inspirational categor
Migrate towards a more inspirational categor